Thursday, 2 June 2011

Week 12 - topic

See if you can find an example of a privacy breach that was reported in the Australian or international news in the last 6 months. What were the consequences? i.e. legal, political, financial, personal etc. What action was taken in response to the privacy breach?

Sony faced legal action across the globe after hacker where able to steal names, addresses and credit card details of users of playstation. Sony did not tell users about the theft until 6 days after the fact. This incident affect around 77 million users.

The legal issues with this is that countries will put in place tougher laws to be put into place over the protection of pesonal information and also the information that companies can ask for and hole. Financially Sony's stock price has dropped by 10% due to consumer trust.
Countries like Australia and America have allowed Sony to Re-access the PlayStation Network users details. Where as Japan has banned the network until sony can prove it has put measures in place to protect cilents information.

*irish news

 

Thursday, 26 May 2011

WEB 2.0

Exercise - select five applications that you have not heard of before from Popular URL's Web 2.0 awards or the webware awards and describe on your blog page how they could be useful to a business.
* http://www.wufoo.com/
This website is an way for business to create form easliy and quickly. This website also collects data that clients entre when filling out these online forms.
This is very useful to an organisation as it will reduce production time, therefore reducing human resources which will then reduce employment costs. Not only does using this service reduce a lot of things it helps to improve the speed inwhich business' receive information.

* http://www.hulu.com/
This is a video site that is provided from NBC, Universal and Fox Entertainment groups. This site allows veiwers to what ful lenght movies and TV shows on their computers. Youtube is one of its mean competitors however Hulu comes directly from these larger entertainment companys and not from the users of this service. Hulu has a policy in place where content on the site expires after it has been on there for a set amount of time. This site could be useful to very large organisations as they may be able to produce advertisment that will be played during these Tv shows and movies.

* http://www.dimdim.com/
This is a website that would help in the business world to set up meetings without having to travel interstate, or overseas. This website hopes to make conferencing between business' and between business' and potential investors more time efficient.

* http://www.etsy.com/
This site is like an ebay like art store, in the meaning that you are able to purchase someones goods at a lower cost than in a store.
This is a great website for small business' or not known artists to get their homemade works sold to the public.
This website is very bright and easy to use that it helps to attract potential customers to it.
http://elizabethgilhome.blogspot.com/2011/05/week-11-tutorial-questions-25511.html

* http://www.about.com/
About.com is a website that provides users with pages and pages of imformation on how to do things and why things are the way they are. About.com can be useful to companys if they wish to find the answers on a specific topic, they could also place a how to for their own organisation on this website.
http://leishysblogs.blogspot.com/

Thursday, 19 May 2011

topic 10 - trust

Questions
1) What does this meant by the following statements?
Trust is not associative (non-symmetric)
When giving a description of trust it is not being associative impling that it doesn't apply to the same extent to both parties involved. An example of this is when a buy is purchasing either a service or product they have a great trust in the business sell the product/ service then the business has in the consumer.
Trust is not transitive
This implies that trust can't be transferred from one party to another, further on down the chain of a business dealing.
Trust is always between exactly 2 parties
Most often trust is kept to 2 parties however there is some complex situations where trust will extend into groups, such as groups, clubs and larger communities that we have dealing with in our lifes.
Trust will involve either direct trust or recommender trust
Direct trust is where trust is developed from a relationship or experience with that party. Whereas recommended trust is when trust is placed on a party because of someone else experience.

2a) Have a look at the following websites. What are some of the elements that have been incorporated to increase your trust in the sites? If there are also some aspects which decrease your level of trust describe them as well.
http://www.ebay.com.au/
ebay has many features that give customers the trust they desire these include:
* paypal insurance
* sellers ratings
* members recommendations
* advice services given by ebay
http://www.anz.com.au/
ANZ banking uses a number of protection process to ensure the safety of users, the use of passwords and questions entries. This help customers know feel the trust that everything is being done to protect their information
http://www.thinkgeek.com/
When looking at thinkgeek i was worried about my information based of the fact there was no clear security features. If i was to use this site i would be worried if my personal details would be protected from hackers.
http://www.paypal.com.auPayPal is recongized as being one of the safest sites when it come to customer details. It has a good reputation for having a large number of proctection process and safety features making it hard to hack into for peoples details.
2b) Find a web site yourself that you think looks untrustworthy.
When running I found that limewire.com was a very untrustworthy site as you were able to pay for a version of music downloading program or you could also pay for a version. When paying for the version it would jump about from page to page and would never comfirm that your payment had been put through. This lead me to believe that maybe my credit card details weren't handle with privacy that they should have been.

Wednesday, 4 May 2011

Week 7 Digital Automata

1) Check this link to my ‘intelligent’ cybertwin which I also mentioned in the Powerpoint. You may like to create your own cybertwin as well. The more you 'train' your twin, the better the responses will be. While it is just a fun exercise, Think of the opportunities. Imagine if we had a cybertwin that could answer your questions about the course. Or perhaps a shopping assistant?
I checked the Cybertwin site but did not make my own. I think that this form of technology may became useful in the future I however dont think it will be able to bet the feeling consumers get when having human interaction. Therefore I dont think that this technology will be able to answer question about this course or for shopping. It wouldnt be able to replace the human interaction that as consumers we want.

2) Write a one paragraph describing the Turing test and another paragraph describing an argument against the Turing Test, known as the about the Chinese room.
The turing test is a propsal for a test of a machine's capbilitiy to demonstrate thought. This test was developed in 1950's by Professor Alan Turing. The test iss a theory of the concept that a computer can act as a human. For the device to pass the test it must be able to have conversations with a human and the human is unable to tell if the device is actually a piece of technology then it therefore passes the test.

The Chinese room was brought about by a man John Stearle (1980) where he debates that the turning test is reliable and actually has a high rate of success. This is due to his belief that the devices should be able to read symbols that it would not be able to read unless human.

3) Can virtual agents succeed in delivering high-quality customer service over the Web? Think of examples which support or disprove the question or just offer an opinion based on your personal experience. Write you answer on your blog page or express an opinion on this voice discussion board (it's simple to join). If you choose this option please link (live in an hour or so) to it from your blog page.
I dont think that virtual agents will be able to provide high quality customer service over the internet. I have come to this conclusion as I believe that customers want human interaction, as many people dont like ringing phone companies as they are all voice monitors that can become confusing. Also the virtual agent may not be able to assit the client in the best possible way and only be able to give general information.


Tuesday, 3 May 2011

Online Auctions

Q1: eBay is one of the only major Internet "pure plays" to consistently make a profit from its inception. What is eBay's business model? Why has it been so successful?

Ebay is a site that allows people to buy and sell goods and services. Ebay is a broke model due to its structure. The reasoning behing why Ebay is so successful and popular is because people trust the site through their own experiences and dealing with it and also other peoples dealing with the site in a positive manner.Ebay has in place policies and prodecures to help in the safety and privacy of personal details, to pervent people getting ripped off.

Q2: Other major web sites, like Amazon.com and Yahoo!, have entered the auction marketplace with far less success than eBay. How has eBay been able to maintain its dominant position?

The difference between a site like Amazon and Ebay is that Amazon is more of a company trying to sell products whereas Ebay allows anybody to place items for sale on the website. Ebay is a very popular site and is able to reach a large number of people through advertisment. Ebay receives commission for every item that is sold on their website, therefore most of the profit from the sale goes to the person how has placed the item on the site. Ebay also allows people to bid on items which is pretty unique in itself, this may give customers some excitment and competitiveness to see if they are able to win or not.

Q3: What method does eBay use to reduce the potential for fraud among traders on its site? What kinds of fraud, if any, are eBay users most susceptible?

Ebay has in place a number of methods to help protect the customers of their site, some of these include, authentication of identity, create customers own account, provide unique passwords, submit the feedback to their management central. These measures help to prevent fraud in search for a safe trade while maintaining a good trust with the larger community and marketplace.

http://liuzhaofu0902.blogspot.com/2010_05_01_archive.html
Retrieved may 4th 2011

Q4: eBay makes every effort to conceptualize its users as a community (as opposed to, say "customers" or "clients"). What is the purpose of this conceptual twist and does eBay gain something by doing it?

By ebay conceptualizing their community gives their audience a  feeling of loyalty towards the community not to a business. Ebay gains because more people that are likely to be return users to the site seeing as the profile of the business is everyday people selling every kind of item or service.

Q5: eBay has long been a marketplace for used goods and collectibles. Today, it is increasingly a place where major businesses come to auction their wares. Why would a brand name vendor set-up shop on eBay?

As the public are moving towards purchasing from the internet due to it being convenient, easy and possibly cheaper it is reasonable to think that the popularity of ebay will increase and the number of businesses selling on ebay will also increase. ebay allows to purchase brand name products and services at a bidding price which may or may not be the same as a retail price.

Q6. I have a few businesses, and I have used eBay for about 12 years on and off. Currently I have about 600 books listed on eBay (seller name ozrural). I stopped selling on eBay for a few years but they changed the rules this July and it is viable again (for me). What do you think changed?
Ebay changed its rules of payments in July 2010. The change in payment options was used to increase the security of transactions and to help make it easier for consumers.

http://fatmah-ballarat.blogspot.com/2010/10/online-auctions.html retreived may 4th 2011

Tuesday, 5 April 2011

Digital Markets

Question 1
a)What experiences have you had with shopping online?
I have had very little experience when it comes to shopping online. I look often at things online I have every intension to purchase products however very rarely end up doing so.
b) Describe a good experience.
A good experience I had with shopping online was that I was able to purchase DVD that werent yet available to buy in Australia at a very cheap price that I wouldnt be able to get if I had of got them in a store
It was also a good experience because the deliever time was every small only 7 days
c) What did you like about the online store you used?
I like the online store because of the easy nature of how to navigate my way around the site and the prices were much lower.
d) Describe a bad experience.
It wasnt a experience i have had with shopping online but a friend order shoes online and they never turned up and she was never able to get her money back.
e) What problems did you have with the online store?
I have issue with knowing how to pay for things and understanding all the different ways you are able to pay and working out which would be the best for me.
f) What features make an online store more appealing?
To me the features to shopping online would be the easy accessability of it. The prices of items are normally cheaper then if you went into a store and purchased it in person. I also think that it is a great way to compare products and prices easily
g) What features make an online store less appealing?
The only thing that I think would make shopping online less appealing to people would be the uncertainty of if the person or company selling the product can be trusted.
h) Should we expect to see the prices of goods and services rise or fall due to the migration of consumers online?I'm unsure on this one as I think it could go either way as businesses could rise prices as they arent making the same profit as they once where and therefore need to make up the difference. however on the other hand they could also drop prices to be able to compete with online stores. I think it will be up to the individual business on how they deal with this.
Question 2
a) The dispersion of prices (that is, the spread between the lowest and highest price for a particular product) will narrow
I agree with this statement as I believe that business will try to compete this online stores and online stores will also online stores will compete with eachother therefore prices between highest and lowest prices will narrow.
b) The importance of brand names will decrease.
I also agree with this statement as consumers will be looking at products on price not by brand name and if the product is very similar then a brand name product but cheaper consumers are more likely to go with the cheaper option.
c) Price competition will make all products cheaper.
I disagree with this statement as same business pride themselves on being the best and have high prices to show to their target market that they are the best. Therefore I dont think that all products will become cheaper.
d) Digital markets will become dominated by a handful of mega-sites, like Amazon.com.
I disagree with this statement as I believe businesses will have their own sites and clients will use these to purchase products that they desire.
e) How do you think the balance of power between buyer’s and seller’s will change?
I think that the balance will change slightly in the fact that buyer's may be to hold the power more easily as if prices or products arent to their liking they are able to use other companies more quickly and easily.
f) Prices are clustered online.
I agree as the online stores try to compete not only with eachother but normal shopping centre stores.
g) Online prices are elastic. ( i.e. immune to change up and down with demand)
I disagree with this statement because I have always had the experience that online are there for the customer and are more able to have lower prices.
h) Online prices are generally transparent (the extent to which prices for a given product or service are known by buyers in the marketplace.).
I agree with this statement because buyer's now if they can get products or services cheaper or for better quality in everyday stores. therefore buyer's know what to expect with online prices.
Question 3
a) What types of m-commerce services does your cell phone provider offer?
My phone company offers * location based services. * games and entertainment *content and products and also * moblie bill payment.
b) Which of these services do you use?
Out of the above services I use Games and entertainment
c) What types of transactions do you perform through your cell phone or other wireless device?
I only use my phone for text messaging and phone calls.
d) What types of transactions would you like to perform, but are currently unable to?
I would like to be able to pay bills of all kind through the use of my phone not just my phone bill. I would also like to be able to transfer money between accounts.
e) What is your opinion of wireless advertising/mobile marketing?
I dont have a strong opinion on this as i dont use it. i think that companies have to do the best they can with technology to be able to reach a larger audience.

 

Tuesday, 29 March 2011

topic 5 - business models

Brokerage - Brokers are market-makers: they bring buyers and sellers together and facilitate transactions. Brokers play a frequent role in business-to-business (B2B), business-to-consumer (B2C), or consumer-to-consumer (C2C) markets. Usually a broker charges a fee or commission for each transaction it enables. Brokerage models include marketplace exchange, buy/sell fulfillment, demand collection system, auction broker, transaction broker, distributor, search agent and virtual marketplace. An example of brokerage model is eBay which is an auction broker.

Advertising - The web advertising model is an extension of the traditional media broadcast model. The broadcaster, in this case, a web site, provides content and services (like email, IM, blogs) mixed with advertising messages in the form of banner ads. The banner ads may be the major or sole source of revenue for the broadcaster. The broadcaster may be a content creator or a distributor of content created elsewhere. The advertising model works best when the volume of viewer traffic is large or highly specialized. Example: Yahoo

Infomediary - 
 
Merchant - Wholesalers and retailers of goods and services. Sales may be made based on list prices or through auction. Example: Apple iTunes Music Store

Manufacturer (Direct) - 
The manufacturer or "direct model", it is predicated on the power of the web to allow a manufacturer (i.e., a company that creates a product or service) to reach buyers directly and thereby compress the distribution channel. The manufacturer model can be based on efficiency, improved customer service, and a better understanding of customer preferences. Example: Dell Computers

Affiliate -
 
Community - The viability of the community model is based on user loyalty. Users have a high investment in both time and emotion. Revenue can be based on the sale of ancillary products and services or voluntary contributions; or revenue may be tied to contextual advertising and subscriptions for premium services. The Internet is inherently suited to community business models and today this is one of the more fertile areas of development, as seen in rise of social networking. Example: Wikipedia

Subscription - 
Users are charged a periodic -- daily, monthly or annual -- fee to subscribe to a service. It is not uncommon for sites to combine free content with "premium" (i.e., subscriber- or member-only) content. Subscription fees are incurred irrespective of actual usage rates. Subscription and advertising models are frequently combined. Example: Netflix

Utility - The utility or "on-demand" model is based on metering usage, or a "pay as you go" approach. Unlike subscriber services, metered services are based on actual usage rates. Traditionally, metering has been used for essential services (e.g., electricity water, long-distance telephone services). Internet service providers (ISPs) in some parts of the world operate as utilities, charging customers for connection minutes, as opposed to the subscriber model common in the U.S. Example: Slashdot
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, the affiliate model, provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model -- if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue sharing programs. Example: Amazon
Data about consumers and their consumption habits are valuable, especially when that information is carefully analyzed and used to target marketing campaigns. Independently collected data about producers and their products are useful to consumers when considering a purchase. Some firms function as infomediaries (information intermediaries) assisting buyers and/or sellers understand a given market. Example: DoubleClick

1) What is the Mobile phone use /100 population - compare Australia, USA, China, India.
Australia - 54.19
USA - 71.94
China - 15.81
India - 6.93

2) Internet use / 100 population - compare Australia, USA, China, India.
Australia - 71.98
USA - 74
China - 22.28
India - 4.38

3) Compare main strengths and weaknesses of Australia or your home country in the survey
Strenghts: how Australia is ranked in relation to others
Government usage index - 5th
Environment Component Index - 14th
Market Environment - 14th
Usage Component Index - 17th
Individual Usage - 20th
Business Usage - 30th
Weaknesses: how Australia is ranked in relation to other countries in the following caterogies
Fixed Telephone tariffs 82nd
Business monthly telephone subscriptions  - 97th
Total tax rate- 90th

4) What does the survey suggest to you about the Information Technology readiness of Australian business compared to Australian consumers?
Australia has a ranking of 25 when looking at the overall readiness component index, so we can assume that Australian business is better than that of the countries individual readiness

Ref: http://cgthornton.blogspot.com/2010/04/5.html
http://ebonybell.blogspot.com/2009_04_01_archive.html

Tuesday, 22 March 2011

topic 4 - Analytics

1)Looking at the site usage, what do the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?
* Visits - "A visit occurs when a visitor requests a page from the website. Further page loads from the same site are counted as part of that visit for a specific period of time" (Schneider, 2007, p.186).
* Page views - is a page that is loaded by the visitor.
*Pages/Visits - is the average page views that all the visitors see per visit.
*Bounce rates -  Are the rate of visitors that enter your site and leave within 5 seconds of them entering. Bounce rates change a lot throughout the day for example it could be 100% one day and another could be 45% it depends on what the visitors are looking for.

2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
There are three sources of traffic the first is direct traffic which is when people type the web address into the address bar. The second type of traffic is Referring sites which are other sites that refer  another company by a direct link. The third type is Search enegines such as google and ask. Search enegines provide the web user with a link to the website. Most of the traffic for the site was coming from search enegines.

3) What was the most popular web browser used to access the site?
The most popular web browser used to access the site is Internet Explorer.

4) How many countries did visitors to Foliospaces come from and what were the top four countries?

Visitors from 58 countries viewed Foliospaces creating 2,674 visits. The top four countries were the United States (1,109 visits), Australia (764 visits), Spain (436visits) and the United Kingdom (59 visits).

5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.
a) how long visitors stay, where visitors come from, what they are viewing, how many pages they are viewing and how they got to the site.
b)you can track all these things over time such as by day, month, week and year.
c)you cant track exactly what site your visitors are coming from.

6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.high bounce rate - The percentage of visits where the visitor can enter and exit the same page without visiting any other pages on the site in between.

key words –
key words are common words used

Average Page Depth -
Page Depth is the average number of page views a visitor consumes before ending their session. It is calculated by dividing total number of page views by total number of sessions

click through rate –
is a way of measuring the success of an online advertising campaign.

click-
"refers to a single instance of a user following a hyperlink from one page in a site to another"

Cookie-
is a text file stored as plain text on a user's computer by a web browser.

Impression -
An impression is each time an advertisement loads on a user's screen. Anytime you see a banner, that is an impression.

Hyperlink-
reference to a document that the reader can directly follow, or that is followed automatically. The reference points to a whole document or to a specific element within a document.

Navigation-
reading and controlling changes and navigation from one place to another.

Pageview -
A request for a file whose type which is defined as a page in log analysis.

Session
- a session is when a user is using a website for 30minutes or less. The session will end if 30minutes has passed or if the user visits a new website before the 30minutes has passed.
Unique Visitors (or Absolute Unique Visitors)
- The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale.

URL-
the address of the webpage on the world wide web (WWW)

Visitor –
A visitor usually makes multiple visits to the web server or viewing pages.

Visitor session- Average amount of time that visitors spend on the site each time they visit.

Comparison shopping-
allows individuals to see different lists of prices for specific products.

Reference.

http://uni-blog-naomi.blogspot.com/2010/04/topic-four-questions.html
Visitor Session-

Tuesday, 15 March 2011

Week 3 questions

1)In two paragraphs explain why a customer centric Web site design is so important, yet so difficult to accomplish.
A customer centric website is so important because people are getting more and more personal, in the world of producct redundancy, things that stick in customer's minds have the ability to survive in the market. The same goes with websites this is because a lot of websites can be very similar to eachother. Websites are like anyother product they need to stand apart from the rest of the bunch, they need to provide a good impression to encourage the customers to be loyal.
It however can be very hard for websites to achieve a customer centric website because of the ever changing taste of their target market. It is difficult for any product to do this however may be a bit harder for websites due to the fact that it is very time consuming to redesign a website.

2)Define the term 'presence'. Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world
A presence is a collection of Web files on a subject, this is known as a homepage. Organisations that work in the virtual world will give their clients a home page address and from this customers are able to move easily (hopefully) around the site.
Organisations that operate in the virtual world should be more concerned about their presence than organisations that operation in the physical world due to the fact that the virtual world is the only contact that customers have with the organisation therefore they need to provide the best impression as they possibly can so that they have returning customers.

3)Write three paragraphs to briefly describe the things that Real Estate Agents can best accomplish through (1) their web sites (2) Mass media advertising (3) Personal contact
* Real Estate Agents can achieve the best results through their websites by having a easily navigated site that has easy headings and is user friendly, with houses for everyone.
*Though mass media they would be able to reach a large number of people and have their brand name out there, through using things such as the internet, newspapers and television they can easily increase their target market.
*Through personal contact Real estate agents are giving the caring, friendly feeling to their clients this may give the added bonus of repeat customers and again increase their client base due to word of mouth.

http://lykvuong.pbworks.com/w/page/9598193/Week-4:-Customer-centric-website

Tuesday, 8 March 2011

Topic 2 questions navigating the web

1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google - the digital enterprise).
a) What are the four (4) main points Michael Rappa makes about search? Please write them on your blog page.
*That when on the internet and searching for information there is a lot out there ( information). This is because the information is updated or modified on a daily basis. (Rappa, 2005). As the internet is very cheap some of the information on it loses its importance as it because unimportant.
*When you search for information in a search engine it will search the key words or phrase then display the web address in a list. This list may be millions of websites longThe first page (12 websites) are generally paying to be placed on this page whereas the others may not be. (Rappa, 2005)
*Rappa said that by companies paying search engines to have their company placed on the first page is a big increase to the visits the website receive, this is due to the fact that people generally only use the websites on the first page that the search engine provides.
*A problem outlined by Rappa is that due to the fact of information being collected all the time and updated daily, the search engines may not be able to collect all the information on the internet (Rappa,2005). Search engines do not always have every part of data that is available on the internet. (Rappa, 2005).
Rappa,M.(2005). Managing the Digital Enterprise. Retrieved on March 8th, 2011 from the Digital Enterprise website: http://digitalenterprise.org/navigation/nav.html


B)Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There are no right or wrong answers here, I just want your opinion.
*Melissa Mayer is the vice president of search products and user experience at Google. Melissa Mayer made a few interesting points concerning business. The points I found most interesting were:
· By using her experience at Google Mayer talked about how they created the prototype. She discussed how they used the feedback and information gathered from users of the prototype to see if it satisfied their needs. They also used this information to see where they need to improve (Mayer, 2009).This is a vital part to business today as businesses need to know if their products are successful or if they are meeting the customers needs and where improves if any need to be made.
- Mayer discussion on advertisements on the internet was also interesting on such sites as Google. Everyday people are using search engines for one reason or another.Mayer states “the amount of attention that a user pays on each page...is fundamentally different”. The adveristments used on the internet may only attract the attention of some user's not all. However this is important for companies to know as they can see what their target market is, and if they are attracting that market.
- Mayer speaks about how Google is able to be accessed from any country. She also mentions how different products of Google work better in some countries such as India that may not work in the US. This is important in a business context as companies would need to know and plan how they wish to reach people in many diffenrent countries.
-Mayer also speaks on how there are not many females in the industry and that it is important for women to become involved in this industry. This was interesting to myself as I thought that there was get chances for females to enter this field of work through scholarships.
Mayer,M.(2009).Marissa Mayer on Charlie Rose: The future of google, Future of search. Retrieved March 8, 2011 from the Tech Crunch website: http://www.techcrunch.com/2009/03/06/marissa-mayer-on-charlie-rose-the-future-of-google


Part 2 - History of the Internet

2) Please watch the Bill Joy video, and it will give you a good background to the Internet and particularly to the emergence of the World WIde Web.

From the video - please answer (on your blog page) -

a) So what are the 6 webs?
The six webs are
* near - infomation
*here -  always with you
*Far - broadband
*Wired - voice internet
*B2B-
*D2D
b)could there be more?
there maybe more as technology advices, however i believe that these areas/ webs cover a large range of technologies
C) what does this mean for business?
this means that for business is it a positive they are able to be productive in communication, business will also be able to market to many more groups of people in a number of ways. this is also a postive for business as they are able to advertise on the web including social network sites such as twitter, facebook and myspace.

Tuesday, 1 March 2011

topic 1 questions final copy

1)Internet risks – give examples of four things that can go wrong with a transactional site?.
* security is a major risk when conducting transaction on a transaction website. Users must be awear of the look of the website to ensure that it is authentic because if it doesnt look like it is, it is most likely that it is not. People must be able to totally trust the website they are using for transactions.
Fraud is another thing that can go wrong when using the web for a transaction. This is a risk as many personal details are given through the online process. This is most common when large money amounts are being processed.
Another risk is once paying for an item and it may never be received to the address inwhich you have asked for it to be sent, this is can be coursed because the site is a fake one.
When using transactional websites it is also another risk that you may be over charged for the product you are purchasing so you need to be aware for what a realistic price is to pay for your product.

2) write down a definition for each
a) E-Commerce - is a process that comes from e - business. E- commerce happens when a consumer purchases a product over the internet by using a transactional website instead of going into a store to hand over cash face to face.
b)E- business - is a organisation or person that places their advertisment for  business on the internet, this allows consumers to be able to retrieve details about the organisation from their desks at work or at home.

3)What is the difference between buy side and sell side eCommerce?
Buy side E- Commerce is organisations purchase products or goods from a larger organisatons or wholeseller when they forward this onto consumers.
Sell side E-Commerce is the organisation selling their product onto the consumers to make money from it and therefore the public have a product or services.

4)Describe the different types of eBusiness
C2C: Consumer to Consmer such as eBay.
C2B: Consumer to Business such as any retail store like Priceline
C2G: Consumer to Government such as people providing feedback to the government
B2C: Business to Consumer such as a transaction occuring on amazon.com
B2B: Business to Business such as Media owned Emap business publications
B2G: Business to Government such as businesses providing feedback to government businesses and non-governmental organisations
G2C: Government to Consumer such as Local Government Services and National Government Information
G2B: Government to Business such as Government services and transactions
G2G: Government to Government such as exchanging .

5)  Which digital technology has the highest penetration rate? Explain and source your answer.
Moblie phone has the highest penetration rate out of digital technology avabilable. There are now 4.1 billion mobile subscriptions in the world, a global penetration rate of 61.1 percent: This compares to 1.270 billion fixed line subscribers, corresponding to a penetration rate of 18.9 percent
http://moconews.net/article/419-4.1-billion-mobile-subscribers-mobile-helping-reduce-digital-divide-sli/

6)List::Four drivers to adoption of sell-side e-commerce by business
* Losing your share of the market
*Business will be perpared for the future of the growth into uses of technology.
*You are able to reach more people by provided them with more outlets to become aware and use your brand.
* You will attract new populations of markets and be able to interact easily with them.

7) Four barriers to adoption of sell-side e-commerce by business.
*Their can be a large fee to start up online and if the business is not large itself it may be a even larger risk.
*the training level of staff my not be of a high quality to be able to deal with problem that occur with technology.
*Not only is there a start up fee there is also running cost that may outweigh the profit made by having the company run online.
*problems with delieveries. Meaning that some orders may not get processed correctly therefore no delieveries made.

8)How might a restaurant in
Sturt Street
Ballarat benefit from an online presence?
A restaurant would easily benefit from having an online presence as many people look online to search through for good quality food. By having a presence online it also helps customer to become aware of  things such as menu and opening hours. This benefits the restaurant by attracting a new clients and may help them stand apart from others in the same industry.
By being online when a customer does a general google search for restaurant you are in with a chance to receive more business then if you werent online.
By being online and providing business contact details this allows customers to make bookings giving you larger and granerteed business.

9)What are some examples of Digital information?
There are many forms of digital information and ways inwhich to get this information. This includes internet, moblie phones, ipads, ipods, digital TV.

10)What is the semantic web? Are we there yet?
Semantic web is controlled and understood by tcomputers so we are able to search for things on the internet easily and perform taskes more effectively. We are able to see a very quick improvement in the uses of technology and things to help the web be more semantic through the invention of ipads and ipods ect. also with the use of robotics.