1)Looking at the site usage, what do the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?
* Visits - "A visit occurs when a visitor requests a page from the website. Further page loads from the same site are counted as part of that visit for a specific period of time" (Schneider, 2007, p.186).
* Page views - is a page that is loaded by the visitor.
*Pages/Visits - is the average page views that all the visitors see per visit.
*Bounce rates - Are the rate of visitors that enter your site and leave within 5 seconds of them entering. Bounce rates change a lot throughout the day for example it could be 100% one day and another could be 45% it depends on what the visitors are looking for.
2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
There are three sources of traffic the first is direct traffic which is when people type the web address into the address bar. The second type of traffic is Referring sites which are other sites that refer another company by a direct link. The third type is Search enegines such as google and ask. Search enegines provide the web user with a link to the website. Most of the traffic for the site was coming from search enegines.
3) What was the most popular web browser used to access the site?
The most popular web browser used to access the site is Internet Explorer.
4) How many countries did visitors to Foliospaces come from and what were the top four countries?
Visitors from 58 countries viewed Foliospaces creating 2,674 visits. The top four countries were the United States (1,109 visits), Australia (764 visits), Spain (436visits) and the United Kingdom (59 visits).
5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.
a) how long visitors stay, where visitors come from, what they are viewing, how many pages they are viewing and how they got to the site.
b)you can track all these things over time such as by day, month, week and year.
c)you cant track exactly what site your visitors are coming from.
6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.high bounce rate - The percentage of visits where the visitor can enter and exit the same page without visiting any other pages on the site in between.
key words – key words are common words used
Average Page Depth - Page Depth is the average number of page views a visitor consumes before ending their session. It is calculated by dividing total number of page views by total number of sessions
click through rate – is a way of measuring the success of an online advertising campaign.
click- "refers to a single instance of a user following a hyperlink from one page in a site to another"
Cookie- is a text file stored as plain text on a user's computer by a web browser.
Impression - An impression is each time an advertisement loads on a user's screen. Anytime you see a banner, that is an impression.
Hyperlink- reference to a document that the reader can directly follow, or that is followed automatically. The reference points to a whole document or to a specific element within a document.
Navigation- reading and controlling changes and navigation from one place to another.
Pageview - A request for a file whose type which is defined as a page in log analysis.
Session - a session is when a user is using a website for 30minutes or less. The session will end if 30minutes has passed or if the user visits a new website before the 30minutes has passed.
Unique Visitors (or Absolute Unique Visitors) - The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale.
URL- the address of the webpage on the world wide web (WWW)
Visitor – A visitor usually makes multiple visits to the web server or viewing pages.
Visitor session- Average amount of time that visitors spend on the site each time they visit.
Comparison shopping- allows individuals to see different lists of prices for specific products.
Reference.
http://uni-blog-naomi.blogspot.com/2010/04/topic-four-questions.html
Visitor Session-
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