1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google - the digital enterprise).
a) What are the four (4) main points Michael Rappa makes about search? Please write them on your blog page.
*That when on the internet and searching for information there is a lot out there ( information). This is because the information is updated or modified on a daily basis. (Rappa, 2005). As the internet is very cheap some of the information on it loses its importance as it because unimportant.
*When you search for information in a search engine it will search the key words or phrase then display the web address in a list. This list may be millions of websites longThe first page (12 websites) are generally paying to be placed on this page whereas the others may not be. (Rappa, 2005)
*Rappa said that by companies paying search engines to have their company placed on the first page is a big increase to the visits the website receive, this is due to the fact that people generally only use the websites on the first page that the search engine provides.
*A problem outlined by Rappa is that due to the fact of information being collected all the time and updated daily, the search engines may not be able to collect all the information on the internet (Rappa,2005). Search engines do not always have every part of data that is available on the internet. (Rappa, 2005).
Rappa,M.(2005). Managing the Digital Enterprise. Retrieved on March 8th, 2011 from the Digital Enterprise website: http://digitalenterprise.org/navigation/nav.html
B)Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There are no right or wrong answers here, I just want your opinion.
*Melissa Mayer is the vice president of search products and user experience at Google. Melissa Mayer made a few interesting points concerning business. The points I found most interesting were:
· By using her experience at Google Mayer talked about how they created the prototype. She discussed how they used the feedback and information gathered from users of the prototype to see if it satisfied their needs. They also used this information to see where they need to improve (Mayer, 2009).This is a vital part to business today as businesses need to know if their products are successful or if they are meeting the customers needs and where improves if any need to be made.
- Mayer discussion on advertisements on the internet was also interesting on such sites as Google. Everyday people are using search engines for one reason or another.Mayer states “the amount of attention that a user pays on each page...is fundamentally different”. The adveristments used on the internet may only attract the attention of some user's not all. However this is important for companies to know as they can see what their target market is, and if they are attracting that market.
- Mayer speaks about how Google is able to be accessed from any country. She also mentions how different products of Google work better in some countries such as India that may not work in the US. This is important in a business context as companies would need to know and plan how they wish to reach people in many diffenrent countries.
-Mayer also speaks on how there are not many females in the industry and that it is important for women to become involved in this industry. This was interesting to myself as I thought that there was get chances for females to enter this field of work through scholarships.
Mayer,M.(2009).Marissa Mayer on Charlie Rose: The future of google, Future of search. Retrieved March 8, 2011 from the Tech Crunch website: http://www.techcrunch.com/2009/03/06/marissa-mayer-on-charlie-rose-the-future-of-google
Part 2 - History of the Internet
2) Please watch the Bill Joy video, and it will give you a good background to the Internet and particularly to the emergence of the World WIde Web.
From the video - please answer (on your blog page) -
a) So what are the 6 webs?
The six webs are
* near - infomation
*here - always with you
*Far - broadband
*Wired - voice internet
*B2B-
*D2D
b)could there be more?
there maybe more as technology advices, however i believe that these areas/ webs cover a large range of technologies
C) what does this mean for business?
this means that for business is it a positive they are able to be productive in communication, business will also be able to market to many more groups of people in a number of ways. this is also a postive for business as they are able to advertise on the web including social network sites such as twitter, facebook and myspace.
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