Week 3 questions

1)In two paragraphs explain why a customer centric Web site design is so important, yet so difficult to accomplish.
A customer centric website is so important because people are getting more and more personal, in the world of producct redundancy, things that stick in customer's minds have the ability to survive in the market. The same goes with websites this is because a lot of websites can be very similar to eachother. Websites are like anyother product they need to stand apart from the rest of the bunch, they need to provide a good impression to encourage the customers to be loyal.
It however can be very hard for websites to achieve a customer centric website because of the ever changing taste of their target market. It is difficult for any product to do this however may be a bit harder for websites due to the fact that it is very time consuming to redesign a website.

2)Define the term 'presence'. Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world
A presence is a collection of Web files on a subject, this is known as a homepage. Organisations that work in the virtual world will give their clients a home page address and from this customers are able to move easily (hopefully) around the site.
Organisations that operate in the virtual world should be more concerned about their presence than organisations that operation in the physical world due to the fact that the virtual world is the only contact that customers have with the organisation therefore they need to provide the best impression as they possibly can so that they have returning customers.

3)Write three paragraphs to briefly describe the things that Real Estate Agents can best accomplish through (1) their web sites (2) Mass media advertising (3) Personal contact
* Real Estate Agents can achieve the best results through their websites by having a easily navigated site that has easy headings and is user friendly, with houses for everyone.
*Though mass media they would be able to reach a large number of people and have their brand name out there, through using things such as the internet, newspapers and television they can easily increase their target market.
*Through personal contact Real estate agents are giving the caring, friendly feeling to their clients this may give the added bonus of repeat customers and again increase their client base due to word of mouth.

http://lykvuong.pbworks.com/w/page/9598193/Week-4:-Customer-centric-website