topic 5 - business models

Brokerage - Brokers are market-makers: they bring buyers and sellers together and facilitate transactions. Brokers play a frequent role in business-to-business (B2B), business-to-consumer (B2C), or consumer-to-consumer (C2C) markets. Usually a broker charges a fee or commission for each transaction it enables. Brokerage models include marketplace exchange, buy/sell fulfillment, demand collection system, auction broker, transaction broker, distributor, search agent and virtual marketplace. An example of brokerage model is eBay which is an auction broker.

Advertising - The web advertising model is an extension of the traditional media broadcast model. The broadcaster, in this case, a web site, provides content and services (like email, IM, blogs) mixed with advertising messages in the form of banner ads. The banner ads may be the major or sole source of revenue for the broadcaster. The broadcaster may be a content creator or a distributor of content created elsewhere. The advertising model works best when the volume of viewer traffic is large or highly specialized. Example: Yahoo

Infomediary - 

 

Merchant - Wholesalers and retailers of goods and services. Sales may be made based on list prices or through auction. Example: Apple iTunes Music Store

Manufacturer (Direct) - The manufacturer or "direct model", it is predicated on the power of the web to allow a manufacturer (i.e., a company that creates a product or service) to reach buyers directly and thereby compress the distribution channel. The manufacturer model can be based on efficiency, improved customer service, and a better understanding of customer preferences. Example: Dell Computers

Affiliate -

 

Community - The viability of the community model is based on user loyalty. Users have a high investment in both time and emotion. Revenue can be based on the sale of ancillary products and services or voluntary contributions; or revenue may be tied to contextual advertising and subscriptions for premium services. The Internet is inherently suited to community business models and today this is one of the more fertile areas of development, as seen in rise of social networking. Example: Wikipedia

Subscription - Users are charged a periodic -- daily, monthly or annual -- fee to subscribe to a service. It is not uncommon for sites to combine free content with "premium" (i.e., subscriber- or member-only) content. Subscription fees are incurred irrespective of actual usage rates. Subscription and advertising models are frequently combined. Example: Netflix

Utility - The utility or "on-demand" model is based on metering usage, or a "pay as you go" approach. Unlike subscriber services, metered services are based on actual usage rates. Traditionally, metering has been used for essential services (e.g., electricity water, long-distance telephone services). Internet service providers (ISPs) in some parts of the world operate as utilities, charging customers for connection minutes, as opposed to the subscriber model common in the U.S. Example: Slashdot

Information retrieved from http://digitalenterprise.org/models/models.html

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, the affiliate model, provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model -- if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue sharing programs. Example: Amazon

Data about consumers and their consumption habits are valuable, especially when that information is carefully analyzed and used to target marketing campaigns. Independently collected data about producers and their products are useful to consumers when considering a purchase. Some firms function as infomediaries (information intermediaries) assisting buyers and/or sellers understand a given market. Example: DoubleClick
1) What is the Mobile phone use /100 population - compare Australia, USA, China, India.
Australia - 54.19
USA - 71.94
China - 15.81
India - 6.93

2) Internet use / 100 population - compare Australia, USA, China, India.
Australia - 71.98
USA - 74
China - 22.28
India - 4.38

3) Compare main strengths and weaknesses of Australia or your home country in the survey
Strenghts: how Australia is ranked in relation to others
Government usage index - 5th
Environment Component Index - 14th
Market Environment - 14th
Usage Component Index - 17th
Individual Usage - 20th
Business Usage - 30th
Weaknesses: how Australia is ranked in relation to other countries in the following caterogies
Fixed Telephone tariffs 82nd
Business monthly telephone subscriptions  - 97th
Total tax rate- 90th

4) What does the survey suggest to you about the Information Technology readiness of Australian business compared to Australian consumers?
Australia has a ranking of 25 when looking at the overall readiness component index, so we can assume that Australian business is better than that of the countries individual readiness

Ref: http://cgthornton.blogspot.com/2010/04/5.html
http://ebonybell.blogspot.com/2009_04_01_archive.html

topic 4 - Analytics

1)Looking at the site usage, what do the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?
* Visits - "A visit occurs when a visitor requests a page from the website. Further page loads from the same site are counted as part of that visit for a specific period of time" (Schneider, 2007, p.186).
* Page views - is a page that is loaded by the visitor.
*Pages/Visits - is the average page views that all the visitors see per visit.
*Bounce rates -  Are the rate of visitors that enter your site and leave within 5 seconds of them entering. Bounce rates change a lot throughout the day for example it could be 100% one day and another could be 45% it depends on what the visitors are looking for.

2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
There are three sources of traffic the first is direct traffic which is when people type the web address into the address bar. The second type of traffic is Referring sites which are other sites that refer  another company by a direct link. The third type is Search enegines such as google and ask. Search enegines provide the web user with a link to the website. Most of the traffic for the site was coming from search enegines.

3) What was the most popular web browser used to access the site?
The most popular web browser used to access the site is Internet Explorer.

4) How many countries did visitors to Foliospaces come from and what were the top four countries?

Visitors from 58 countries viewed Foliospaces creating 2,674 visits. The top four countries were the United States (1,109 visits), Australia (764 visits), Spain (436visits) and the United Kingdom (59 visits).

5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.
a) how long visitors stay, where visitors come from, what they are viewing, how many pages they are viewing and how they got to the site.
b)you can track all these things over time such as by day, month, week and year.
c)you cant track exactly what site your visitors are coming from.

6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.high bounce rate - The percentage of visits where the visitor can enter and exit the same page without visiting any other pages on the site in between.

key words – key words are common words used

Average Page Depth - Page Depth is the average number of page views a visitor consumes before ending their session. It is calculated by dividing total number of page views by total number of sessions

click through rate – is a way of measuring the success of an online advertising campaign.

click- "refers to a single instance of a user following a hyperlink from one page in a site to another"

Cookie- is a text file stored as plain text on a user's computer by a web browser.

Impression - An impression is each time an advertisement loads on a user's screen. Anytime you see a banner, that is an impression.

Hyperlink- reference to a document that the reader can directly follow, or that is followed automatically. The reference points to a whole document or to a specific element within a document.

Navigation- reading and controlling changes and navigation from one place to another.

Pageview - A request for a file whose type which is defined as a page in log analysis.

Session - a session is when a user is using a website for 30minutes or less. The session will end if 30minutes has passed or if the user visits a new website before the 30minutes has passed.
Unique Visitors (or Absolute Unique Visitors) - The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale.

URL- the address of the webpage on the world wide web (WWW)

Visitor – A visitor usually makes multiple visits to the web server or viewing pages.

Visitor session- Average amount of time that visitors spend on the site each time they visit.

Comparison shopping- allows individuals to see different lists of prices for specific products.

Reference.

http://uni-blog-naomi.blogspot.com/2010/04/topic-four-questions.html
Visitor Session-

Week 3 questions

1)In two paragraphs explain why a customer centric Web site design is so important, yet so difficult to accomplish.
A customer centric website is so important because people are getting more and more personal, in the world of producct redundancy, things that stick in customer's minds have the ability to survive in the market. The same goes with websites this is because a lot of websites can be very similar to eachother. Websites are like anyother product they need to stand apart from the rest of the bunch, they need to provide a good impression to encourage the customers to be loyal.
It however can be very hard for websites to achieve a customer centric website because of the ever changing taste of their target market. It is difficult for any product to do this however may be a bit harder for websites due to the fact that it is very time consuming to redesign a website.

2)Define the term 'presence'. Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world
A presence is a collection of Web files on a subject, this is known as a homepage. Organisations that work in the virtual world will give their clients a home page address and from this customers are able to move easily (hopefully) around the site.
Organisations that operate in the virtual world should be more concerned about their presence than organisations that operation in the physical world due to the fact that the virtual world is the only contact that customers have with the organisation therefore they need to provide the best impression as they possibly can so that they have returning customers.

3)Write three paragraphs to briefly describe the things that Real Estate Agents can best accomplish through (1) their web sites (2) Mass media advertising (3) Personal contact
* Real Estate Agents can achieve the best results through their websites by having a easily navigated site that has easy headings and is user friendly, with houses for everyone.
*Though mass media they would be able to reach a large number of people and have their brand name out there, through using things such as the internet, newspapers and television they can easily increase their target market.
*Through personal contact Real estate agents are giving the caring, friendly feeling to their clients this may give the added bonus of repeat customers and again increase their client base due to word of mouth.

http://lykvuong.pbworks.com/w/page/9598193/Week-4:-Customer-centric-website

Topic 2 questions navigating the web

1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google - the digital enterprise).
a) What are the four (4) main points Michael Rappa makes about search? Please write them on your blog page.
*That when on the internet and searching for information there is a lot out there ( information). This is because the information is updated or modified on a daily basis. (Rappa, 2005). As the internet is very cheap some of the information on it loses its importance as it because unimportant.
*When you search for information in a search engine it will search the key words or phrase then display the web address in a list. This list may be millions of websites longThe first page (12 websites) are generally paying to be placed on this page whereas the others may not be. (Rappa, 2005)
*Rappa said that by companies paying search engines to have their company placed on the first page is a big increase to the visits the website receive, this is due to the fact that people generally only use the websites on the first page that the search engine provides.
*A problem outlined by Rappa is that due to the fact of information being collected all the time and updated daily, the search engines may not be able to collect all the information on the internet (Rappa,2005). Search engines do not always have every part of data that is available on the internet. (Rappa, 2005).
Rappa,M.(2005). Managing the Digital Enterprise. Retrieved on March 8th, 2011 from the Digital Enterprise website: http://digitalenterprise.org/navigation/nav.html


B)Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There are no right or wrong answers here, I just want your opinion.
*Melissa Mayer is the vice president of search products and user experience at Google. Melissa Mayer made a few interesting points concerning business. The points I found most interesting were:
· By using her experience at Google Mayer talked about how they created the prototype. She discussed how they used the feedback and information gathered from users of the prototype to see if it satisfied their needs. They also used this information to see where they need to improve (Mayer, 2009).This is a vital part to business today as businesses need to know if their products are successful or if they are meeting the customers needs and where improves if any need to be made.
- Mayer discussion on advertisements on the internet was also interesting on such sites as Google. Everyday people are using search engines for one reason or another.Mayer states “the amount of attention that a user pays on each page...is fundamentally different”. The adveristments used on the internet may only attract the attention of some user's not all. However this is important for companies to know as they can see what their target market is, and if they are attracting that market.
- Mayer speaks about how Google is able to be accessed from any country. She also mentions how different products of Google work better in some countries such as India that may not work in the US. This is important in a business context as companies would need to know and plan how they wish to reach people in many diffenrent countries.
-Mayer also speaks on how there are not many females in the industry and that it is important for women to become involved in this industry. This was interesting to myself as I thought that there was get chances for females to enter this field of work through scholarships.
Mayer,M.(2009).Marissa Mayer on Charlie Rose: The future of google, Future of search. Retrieved March 8, 2011 from the Tech Crunch website: http://www.techcrunch.com/2009/03/06/marissa-mayer-on-charlie-rose-the-future-of-google


Part 2 - History of the Internet

2) Please watch the Bill Joy video, and it will give you a good background to the Internet and particularly to the emergence of the World WIde Web.

From the video - please answer (on your blog page) -

a) So what are the 6 webs?
The six webs are
* near - infomation
*here -  always with you
*Far - broadband
*Wired - voice internet
*B2B-
*D2D
b)could there be more?
there maybe more as technology advices, however i believe that these areas/ webs cover a large range of technologies
C) what does this mean for business?
this means that for business is it a positive they are able to be productive in communication, business will also be able to market to many more groups of people in a number of ways. this is also a postive for business as they are able to advertise on the web including social network sites such as twitter, facebook and myspace.

topic 1 questions final copy

1)Internet risks – give examples of four things that can go wrong with a transactional site?.
* security is a major risk when conducting transaction on a transaction website. Users must be awear of the look of the website to ensure that it is authentic because if it doesnt look like it is, it is most likely that it is not. People must be able to totally trust the website they are using for transactions.
Fraud is another thing that can go wrong when using the web for a transaction. This is a risk as many personal details are given through the online process. This is most common when large money amounts are being processed.
Another risk is once paying for an item and it may never be received to the address inwhich you have asked for it to be sent, this is can be coursed because the site is a fake one.
When using transactional websites it is also another risk that you may be over charged for the product you are purchasing so you need to be aware for what a realistic price is to pay for your product.

2) write down a definition for each
a) E-Commerce - is a process that comes from e - business. E- commerce happens when a consumer purchases a product over the internet by using a transactional website instead of going into a store to hand over cash face to face.
b)E- business - is a organisation or person that places their advertisment for  business on the internet, this allows consumers to be able to retrieve details about the organisation from their desks at work or at home.

3)What is the difference between buy side and sell side eCommerce?
Buy side E- Commerce is organisations purchase products or goods from a larger organisatons or wholeseller when they forward this onto consumers.
Sell side E-Commerce is the organisation selling their product onto the consumers to make money from it and therefore the public have a product or services.

4)Describe the different types of eBusiness
C2C: Consumer to Consmer such as eBay.
C2B: Consumer to Business such as any retail store like Priceline
C2G: Consumer to Government such as people providing feedback to the government
B2C: Business to Consumer such as a transaction occuring on amazon.com
B2B: Business to Business such as Media owned Emap business publications
B2G: Business to Government such as businesses providing feedback to government businesses and non-governmental organisations
G2C: Government to Consumer such as Local Government Services and National Government Information
G2B: Government to Business such as Government services and transactions
G2G: Government to Government such as exchanging .

5)  Which digital technology has the highest penetration rate? Explain and source your answer.
Moblie phone has the highest penetration rate out of digital technology avabilable. There are now 4.1 billion mobile subscriptions in the world, a global penetration rate of 61.1 percent: This compares to 1.270 billion fixed line subscribers, corresponding to a penetration rate of 18.9 percent
http://moconews.net/article/419-4.1-billion-mobile-subscribers-mobile-helping-reduce-digital-divide-sli/

6)List::Four drivers to adoption of sell-side e-commerce by business
* Losing your share of the market
*Business will be perpared for the future of the growth into uses of technology.
*You are able to reach more people by provided them with more outlets to become aware and use your brand.
* You will attract new populations of markets and be able to interact easily with them.

7) Four barriers to adoption of sell-side e-commerce by business.
*Their can be a large fee to start up online and if the business is not large itself it may be a even larger risk.
*the training level of staff my not be of a high quality to be able to deal with problem that occur with technology.
*Not only is there a start up fee there is also running cost that may outweigh the profit made by having the company run online.
*problems with delieveries. Meaning that some orders may not get processed correctly therefore no delieveries made.

8)How might a restaurant in

Sturt Street

Ballarat benefit from an online presence?
A restaurant would easily benefit from having an online presence as many people look online to search through for good quality food. By having a presence online it also helps customer to become aware of  things such as menu and opening hours. This benefits the restaurant by attracting a new clients and may help them stand apart from others in the same industry.
By being online when a customer does a general google search for restaurant you are in with a chance to receive more business then if you werent online.
By being online and providing business contact details this allows customers to make bookings giving you larger and granerteed business.

9)What are some examples of Digital information?
There are many forms of digital information and ways inwhich to get this information. This includes internet, moblie phones, ipads, ipods, digital TV.

10)What is the semantic web? Are we there yet?
Semantic web is controlled and understood by tcomputers so we are able to search for things on the internet easily and perform taskes more effectively. We are able to see a very quick improvement in the uses of technology and things to help the web be more semantic through the invention of ipads and ipods ect. also with the use of robotics.