Thursday, 26 May 2011

WEB 2.0

Exercise - select five applications that you have not heard of before from Popular URL's Web 2.0 awards or the webware awards and describe on your blog page how they could be useful to a business.
* http://www.wufoo.com/
This website is an way for business to create form easliy and quickly. This website also collects data that clients entre when filling out these online forms.
This is very useful to an organisation as it will reduce production time, therefore reducing human resources which will then reduce employment costs. Not only does using this service reduce a lot of things it helps to improve the speed inwhich business' receive information.

* http://www.hulu.com/
This is a video site that is provided from NBC, Universal and Fox Entertainment groups. This site allows veiwers to what ful lenght movies and TV shows on their computers. Youtube is one of its mean competitors however Hulu comes directly from these larger entertainment companys and not from the users of this service. Hulu has a policy in place where content on the site expires after it has been on there for a set amount of time. This site could be useful to very large organisations as they may be able to produce advertisment that will be played during these Tv shows and movies.

* http://www.dimdim.com/
This is a website that would help in the business world to set up meetings without having to travel interstate, or overseas. This website hopes to make conferencing between business' and between business' and potential investors more time efficient.

* http://www.etsy.com/
This site is like an ebay like art store, in the meaning that you are able to purchase someones goods at a lower cost than in a store.
This is a great website for small business' or not known artists to get their homemade works sold to the public.
This website is very bright and easy to use that it helps to attract potential customers to it.
http://elizabethgilhome.blogspot.com/2011/05/week-11-tutorial-questions-25511.html

* http://www.about.com/
About.com is a website that provides users with pages and pages of imformation on how to do things and why things are the way they are. About.com can be useful to companys if they wish to find the answers on a specific topic, they could also place a how to for their own organisation on this website.
http://leishysblogs.blogspot.com/

Thursday, 19 May 2011

topic 10 - trust

Questions
1) What does this meant by the following statements?
Trust is not associative (non-symmetric)
When giving a description of trust it is not being associative impling that it doesn't apply to the same extent to both parties involved. An example of this is when a buy is purchasing either a service or product they have a great trust in the business sell the product/ service then the business has in the consumer.
Trust is not transitive
This implies that trust can't be transferred from one party to another, further on down the chain of a business dealing.
Trust is always between exactly 2 parties
Most often trust is kept to 2 parties however there is some complex situations where trust will extend into groups, such as groups, clubs and larger communities that we have dealing with in our lifes.
Trust will involve either direct trust or recommender trust
Direct trust is where trust is developed from a relationship or experience with that party. Whereas recommended trust is when trust is placed on a party because of someone else experience.

2a) Have a look at the following websites. What are some of the elements that have been incorporated to increase your trust in the sites? If there are also some aspects which decrease your level of trust describe them as well.
http://www.ebay.com.au/
ebay has many features that give customers the trust they desire these include:
* paypal insurance
* sellers ratings
* members recommendations
* advice services given by ebay
http://www.anz.com.au/
ANZ banking uses a number of protection process to ensure the safety of users, the use of passwords and questions entries. This help customers know feel the trust that everything is being done to protect their information
http://www.thinkgeek.com/
When looking at thinkgeek i was worried about my information based of the fact there was no clear security features. If i was to use this site i would be worried if my personal details would be protected from hackers.
http://www.paypal.com.auPayPal is recongized as being one of the safest sites when it come to customer details. It has a good reputation for having a large number of proctection process and safety features making it hard to hack into for peoples details.
2b) Find a web site yourself that you think looks untrustworthy.
When running I found that limewire.com was a very untrustworthy site as you were able to pay for a version of music downloading program or you could also pay for a version. When paying for the version it would jump about from page to page and would never comfirm that your payment had been put through. This lead me to believe that maybe my credit card details weren't handle with privacy that they should have been.

Wednesday, 4 May 2011

Week 7 Digital Automata

1) Check this link to my ‘intelligent’ cybertwin which I also mentioned in the Powerpoint. You may like to create your own cybertwin as well. The more you 'train' your twin, the better the responses will be. While it is just a fun exercise, Think of the opportunities. Imagine if we had a cybertwin that could answer your questions about the course. Or perhaps a shopping assistant?
I checked the Cybertwin site but did not make my own. I think that this form of technology may became useful in the future I however dont think it will be able to bet the feeling consumers get when having human interaction. Therefore I dont think that this technology will be able to answer question about this course or for shopping. It wouldnt be able to replace the human interaction that as consumers we want.

2) Write a one paragraph describing the Turing test and another paragraph describing an argument against the Turing Test, known as the about the Chinese room.
The turing test is a propsal for a test of a machine's capbilitiy to demonstrate thought. This test was developed in 1950's by Professor Alan Turing. The test iss a theory of the concept that a computer can act as a human. For the device to pass the test it must be able to have conversations with a human and the human is unable to tell if the device is actually a piece of technology then it therefore passes the test.

The Chinese room was brought about by a man John Stearle (1980) where he debates that the turning test is reliable and actually has a high rate of success. This is due to his belief that the devices should be able to read symbols that it would not be able to read unless human.

3) Can virtual agents succeed in delivering high-quality customer service over the Web? Think of examples which support or disprove the question or just offer an opinion based on your personal experience. Write you answer on your blog page or express an opinion on this voice discussion board (it's simple to join). If you choose this option please link (live in an hour or so) to it from your blog page.
I dont think that virtual agents will be able to provide high quality customer service over the internet. I have come to this conclusion as I believe that customers want human interaction, as many people dont like ringing phone companies as they are all voice monitors that can become confusing. Also the virtual agent may not be able to assit the client in the best possible way and only be able to give general information.


Tuesday, 3 May 2011

Online Auctions

Q1: eBay is one of the only major Internet "pure plays" to consistently make a profit from its inception. What is eBay's business model? Why has it been so successful?

Ebay is a site that allows people to buy and sell goods and services. Ebay is a broke model due to its structure. The reasoning behing why Ebay is so successful and popular is because people trust the site through their own experiences and dealing with it and also other peoples dealing with the site in a positive manner.Ebay has in place policies and prodecures to help in the safety and privacy of personal details, to pervent people getting ripped off.

Q2: Other major web sites, like Amazon.com and Yahoo!, have entered the auction marketplace with far less success than eBay. How has eBay been able to maintain its dominant position?

The difference between a site like Amazon and Ebay is that Amazon is more of a company trying to sell products whereas Ebay allows anybody to place items for sale on the website. Ebay is a very popular site and is able to reach a large number of people through advertisment. Ebay receives commission for every item that is sold on their website, therefore most of the profit from the sale goes to the person how has placed the item on the site. Ebay also allows people to bid on items which is pretty unique in itself, this may give customers some excitment and competitiveness to see if they are able to win or not.

Q3: What method does eBay use to reduce the potential for fraud among traders on its site? What kinds of fraud, if any, are eBay users most susceptible?

Ebay has in place a number of methods to help protect the customers of their site, some of these include, authentication of identity, create customers own account, provide unique passwords, submit the feedback to their management central. These measures help to prevent fraud in search for a safe trade while maintaining a good trust with the larger community and marketplace.

http://liuzhaofu0902.blogspot.com/2010_05_01_archive.html
Retrieved may 4th 2011

Q4: eBay makes every effort to conceptualize its users as a community (as opposed to, say "customers" or "clients"). What is the purpose of this conceptual twist and does eBay gain something by doing it?

By ebay conceptualizing their community gives their audience a  feeling of loyalty towards the community not to a business. Ebay gains because more people that are likely to be return users to the site seeing as the profile of the business is everyday people selling every kind of item or service.

Q5: eBay has long been a marketplace for used goods and collectibles. Today, it is increasingly a place where major businesses come to auction their wares. Why would a brand name vendor set-up shop on eBay?

As the public are moving towards purchasing from the internet due to it being convenient, easy and possibly cheaper it is reasonable to think that the popularity of ebay will increase and the number of businesses selling on ebay will also increase. ebay allows to purchase brand name products and services at a bidding price which may or may not be the same as a retail price.

Q6. I have a few businesses, and I have used eBay for about 12 years on and off. Currently I have about 600 books listed on eBay (seller name ozrural). I stopped selling on eBay for a few years but they changed the rules this July and it is viable again (for me). What do you think changed?
Ebay changed its rules of payments in July 2010. The change in payment options was used to increase the security of transactions and to help make it easier for consumers.

http://fatmah-ballarat.blogspot.com/2010/10/online-auctions.html retreived may 4th 2011